Netflix partners with animation powerhouse Dreamworks

19 Jun


In the ever growing battle for dominance in the video streaming business Netflix just delivered a big blow to both Seattle-based Amazon and Hulu. The Internet media giant just partnered with one of the biggest names in animation to deliver original content to their subscribers. Dreamworks Animation will be bringing characters from movies, such as, Shrek, Madagascar, Shark Tales and more to the small screen in new features developed exclusively for Netflix. For the parents they are also bringing back some of our favorite classic characters of our childhood with original features starring Casper the Friendly Ghost, Bullwinkle J. Moose, Lassie, Mr. Magoo just to name a few.

“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” Jeffery Katzenberg, CEO of Dreamworks Animation, said in a statement. “DreamWorks is thrilled to be part of the television revolution.”

As a prelude to this partnership the two companies teamed up earlier this year as reported by tech blog Venturebeat. As a result of this earlier collaboration produced the original animated series Turbo: F.A.S.T that is based on the characters from Dreamworks’ movie Turbo that will be released next month. Along with the animated series this collaboration also includes the right for Netflix to include movie Turbo in there growing line-up.

Dreamworks animation is a subsidiary of Dreamworks SKG that was formed in the 1990’s by some of the biggest names in the entertainment business Steven Spielberg, Jeffrey Katzenberg and David Geffen. At the time that Dreamworks was formed it also did have a northwest connection when Microsoft co-founder Paul Allen financially backed the company with a $500 million investment.

The partnership between Netflix and Dreamworks comes tow weeks after Amazon announced inking an exclusive deal with Viacom to bring some of their most popular children shows to Prime network’s instant video.

For more on the Dreamworks and Netflix partnership you might try the following:





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