Get ready for the new Yahoo logo

8 Aug

 

Since the Sunnyvale, CA-based Yahoo first appeared on March 1, 1995 we have become accustom to seeing the big red Y!. After 18 plus years we will say goodbye to that familiar logo as Yahoo gets ready to make a metamorphosis into a 21st century company that will bring back some (if not all) of the regal status they achieved in the first decade of their existence. The California company has set September 4 at 9 pm (PT) to reveal their new logo as voted on the people that visit one of their pages and voice their opinion between now and then.

“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation,” Chief Marketing Officer Kathy Savitt wrote in a blog post. “While the company is rapidly evolving, our logo — the essence of our brand — should too.”

The metamorphosis that has brought about the need for this logo change started when Yahoo wooed Marissa Mayer away from Google to become the new CEO. Since that time Ms. Mayer has been on a spending spree to pump new blood into the company that has been falling behind its competitors. That spend spree is see her add companies such as the popular blog site Tumblr, the social browser Rockmelt, movie making app Qwiki and over a dozen more. The new logo change doesn’t mean that spend spree has ended but that it is to the point to say this is a rebirth.

“The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences,” Savitt said.

Whether or not all of these change will indeed bring Yahoo back to one of the premiere web portals is still to be seen. Meanwhile, the people on Wall Street have seen some reason for optimism as the California company has seen an upswing in their stock prices that have almost doubled in the past year going from $15/share to $27/share.

For more on this topic you might want to try the follow articles:

 

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